Post by account_disabled on Mar 11, 2024 20:46:37 GMT -6
The driving purchase behaviour and measuring campaign success. The results from an online survey are quite interesting. . The ability of online display ads to influence people increases as they come closer to a purchase decision. In fact display ads are more likely to influence web users when they are researching a potential purchase versus when they have no intent to buy. Advertiser action item Have different ad creatives with different messaging that will appeal to the researcher and the purchaser of your product or service separately. Combined with targeted impressions advertisers are more likely to reach and engage their target audience when they are most receptive to the particular messaging in the ad.
Here are a few examples of Dell display ads and different creatives that Europe Cell Phone Number List have been used This creative is focusing on particular features of the product that might appeal more to researchers. This ad injects the notion of limited time to get a deal which might cause people who are on the fence to act fasterbut it doesnt mention pricing or discounts. These creatives introduce price discounts and special offers which will appeal to those in the market to buy. . The relevancy of ads cannot be understated. of people took an action clicked the ad contacted the advertiser searched online for more information etc. from seeing an ad because it was relevant to a need or want or relevant to something they were doing at the time.
Advertiser action item Use audience data or lookalike modeling in display campaigns to ensure ads will be targeted to searchers who have a higher likelihood of being interested in the product or service. Retargeting ads to people based on their past activity or searches is valuable at this stage as potential customers can be reached all over the web while they comparison shop. ran an awareness campaign in Q using retargeting first and third party data lookalike modeling and contextual targeting to.
Here are a few examples of Dell display ads and different creatives that Europe Cell Phone Number List have been used This creative is focusing on particular features of the product that might appeal more to researchers. This ad injects the notion of limited time to get a deal which might cause people who are on the fence to act fasterbut it doesnt mention pricing or discounts. These creatives introduce price discounts and special offers which will appeal to those in the market to buy. . The relevancy of ads cannot be understated. of people took an action clicked the ad contacted the advertiser searched online for more information etc. from seeing an ad because it was relevant to a need or want or relevant to something they were doing at the time.
Advertiser action item Use audience data or lookalike modeling in display campaigns to ensure ads will be targeted to searchers who have a higher likelihood of being interested in the product or service. Retargeting ads to people based on their past activity or searches is valuable at this stage as potential customers can be reached all over the web while they comparison shop. ran an awareness campaign in Q using retargeting first and third party data lookalike modeling and contextual targeting to.